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Good Screen Time Made for India

Why is culturally relevant content important for early learners?

A lot of families have come back to us saying they enjoy the fact that Kutuki’s content is culturally grounded. Children are happy to see characters like them and to hear and see songs and stories involving parents, grandparents and the Indian family cosmos. Given this almost automatic connect that children and parents are feeling, We thought it would be interesting to look at the importance of culture in a kids learning app from both the cognitive and socio-emotional perspectives.

When we are learning something new, we seek out what we already know and automatically make connections to what we have experienced. This makes our minds comfortable and able to take on new information and ideas. Knowing this simple sequence in which the minds works — from the familiar to the unfamiliar — educators ensure their students are comfortable with what they know and use this as a platform to introduce something new. The real world, culture and contexts that children actually experience are the seed from which all learning stems.

And then there is the importance of connecting socially and emotionally to stories. There is something magical about knowing that somewhere out there is a person who might feel like me and look like me; it makes us know we are not alone and that we are understood and this quietly boosts our self-esteem and confidence. Children are definitely in on this magic, and these stories subtly tell them that their voice, too, is worth hearing; their experiences worth knowing.

So, whether it is learning to count by deciding how many pooris we want to eat; or learning shapes by finding bindis that match mama’s dress; or singing songs with dada and dadi or thatha and paati — culture is the fabric of all our learning experiences.

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Good Screen Time Made for India

Learning in the time of COVID – with a little help from Kutu, Ki and Minku

These are unprecedented times and nothing seems to be the same anymore due to the COVID Pandemic. Mothers have to suddenly take on the role of early educators, preschools are grappling with the use of technology to go virtual and children are losing touch with the rhythm of their daily routine.

We at Kutuki have been asking ourselves, how best can we support India’s youngest learners, our mothers and educators to make learning accessible, flexible and meaningful. These are some of our endeavours :

1) Creative and Educational Preschool Resources

Kutuki’s Digital library is like a Preschool on an app. It has 100s of educational resources such as storybooks, rhymes, animated videos and interactive activities that cover all the important learning milestones for children between the ages of 2-6 years. From Phonics to Counting, Health and Hygiene to Colours and Shapes, S.T.E.M to Moral stories, we have content as per 30+ preschool themes carefully designed by early childhood experts. Kutuki kids learning app can give parents and educators a constant flow of creative ideas to engage with preschoolers every single day at the click of a button

2) Contextual and Flexible

Apart from English, Kutuki provides the flexibility to learn in Indian languages. Our content is available in Hindi, Marathi, Kannada and Tamil with more Indian languages being added soon. We understand that in a multicultural and multilingual country like India, mother tongue can be used as a source of strength to teach English, Counting, Science and even talk about Emotions and Feelings. Our content is deeply rooted in everyday Indian experiences with Indian characters and accents, so that children, educators and parents in India can connect with it. Our content is also available in multiple formats such as e-books, music, videos and interactive content to suit every type of learner.

3) Apply learning in the real world

Every single day we get feedback from preschool educators and parents about how they are using Kutuki kids learning app in their own unique way to make learning fun for young children. From virtual storytelling sessions to S.T.E.M activities, from bedtime stories to using our songs to teach vocabulary, educators and mothers have made our content their own. For Kutuki’s mothers, screen time is not ‘scream time’ because it gives them the agency to use technology in participative, collaborative and meaningful ways. Our content is also interactive with questions at systematic points to check if children across different learning stages have understood and internalised the different concepts

With Kutuki, fun and learning never stop!

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Good Screen Time Made for India

Screen Time that is Guilt Free

Do you use a mobile phone? If your answer is yes (which we’re 100% sure it is), it means that your child is a digital native. And that is the hard truth. There is no escaping technology, whether we like it or not.

‘Screen time’ is a big concern among parents but ironically the use of digital mediums among children is only increasing.

And as a team of educators, storytellers, musicians and psychologists, we’re saying that instead of focusing all your energy on trying to find ways to ban screen time (which is exhausting & never works), we need to think about how to use technology effectively.

Here are some thoughts :

1) Have a clear goal

Before we download an app or go to a YouTube channel, it would be good for us to think about why you’re doing so? What is the goal? Is it to find new ideas for bedtime stories? Is to use a video to explain the life cycle of a butterfly? Is to find a song about Diwali that your child can perform at an upcoming celebration at school? These are all meaningful and apt reasons for using technology as a medium to access content and can lead to purposeful discussions with your little ones with a clear goal. From early on, it will help your child inculcate good digital habits and use technology with a goal in mind rather than aimlessly browsing for content without any end in sight.

2) Set Limits and be consistent

The American Academy of Pediatrics has outlined clear guidelines for screen time :

Under 2 years – No screen time

2-4 years – Less than an hour / day

5-17 years – No more than 2 hours / day

3) Choose Good Quality Content

This is the MOST IMPORTANT piece of the puzzle. Just like with food, you have healthy and junk food, it’s important to know the difference between healthy and junk content. And this difference needs to be understood as early as possible because once the choice is made, it is impossible to go back.

Here’s a simple checklist –

  • Just like you check the ingredients that go into making a food product it is important to read up about the background of the content creators. Do they have experience working with children or creating children’s content and what’s their motivation to do so? If the individuals involved are genuine, passionate and credible, then you know that the content would be thoughtfully done keeping a child’s interests in mind.
  • A lot of children’s content today is plagued with noisy, flashy, violent, sexist undertones in the name of entertainment. From showing little girls with pink cheeks making rotis, to boys picking a fight at the drop of a hat, to unboxing videos that compel children and parents into buying things, these stereotypes can deeply affect a child’s self esteem and world view. These should be an absolute no no.
  • Content that has a good balance of education and fun. They should be short and focused on specific themes and topics so that a young child can understand one thing at a time. Content that is hours long without any focus, can lead to passive consumption and addiction.
  • Listen to the lyrics of the songs and the meaning of the stories. It’s important that it is age appropriate and nurtures a child’s curiosity. Singing Bollywood songs and pop songs, even though they might be catchy, can expose kids to inappropriate language and mindless passive mimicry of things that are beyond their comprehension.
  • Use multiformat content such as books, animated videos, audio books, songs etc to adapt to your child’s interest and learning style.
  • Content should lead to interaction i.e. the content platform itself could invite interaction from the child in the form of answering a question or figuring out a tricky puzzle or learning new words. Or it could lead to interaction outside the platform where a child applies what he/she learns in everyday life like planting a seed or knowing when to cross the road.

Content should be culturally relevant. The real world, culture, and contexts that children actually experience are the seed from which all learning stems. Knowing this simple sequence in which the mind works – from the familiar to the unfamiliar – when children feel comfortable with what they know, they will feel confident to use this as a platform to explore and understand something new. When children listen to stories and songs with characters that look like them, their parents and grandparents, eating the food that they eat, speaking the languages that they speak and celebrating festivals that they celebrate as a family, there is an almost automatic emotional connect. The feeling that somewhere out there is a person who might feel like me and look like me; makes them know that they are not alone and that they are understood and this quietly boosts their self-esteem and confidence.

If you are looking for content that meets the above requirements, don’t forget to give Kutuki Kids Learning App a try. You can download it from the links below for Android or iOS.

About Kutuki

Kutuki is a team of award winning educators, artists, storytellers and musicians creating fresh, original stories and songs tailor-made for Indian preschoolers. Trusted by 200,000+ educators, parents and children across India.