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Social Media Associate

Kutuki, India’s fastest growing early learning platform is looking for a full-time Social Media Associate to execute strategies to support Kutuki in building a strong, genuine online presence as thought leaders in the early childhood education space.


The Role

 

– Develop and implement  a monthly Social Media Calendar with interesting and thought provoking ideas around Kutuki’s offerings to increase engagement and following across platforms

– Set specific objectives and report on ROI

– Write and edit fresh, engaging long and short form copy for social media posts, ads, push notifications, emails and blogs that effectively communicate Kutuki’s offerings

– Work with designers to implement social media and communication campaigns that align with Kutki’s marketing strategies

– Schedule posts using social media management tools like Hootsuite etc

– Plan and implement mom Influencer campaigns  across platforms to build consistent awareness of Kutuki as a brand and its offerings in the preschool segment across Tier 1, Tier 2 and Tier 3 cities

– Manage Kutuki’s Online reputation and respond to customer queries, feedback, reviews and comments in a timely and professional manner.


Requirements

 Excellent written and verbal communication skills in English

– A people’s person : You can strike conversations with mothers/educators/caregivers

– Empathy: You are able to understand community members & are able to support them

– Comfortable with the ed-tech sector; ability to read up / research to identify engagement topics

– Proven work experience as a social media/ community manager in parenting, early childhood sectors

– Experience in managing influencer campaigns

– Strong knowledge of online marketing channels

– Strong focus on process and managing timelines

– Ability to interpret website traffic and online customer engagement metrics

– Working knowledge of at least one or two other regional languages apart from English would be a bonus

– Must be located in Bengaluru or willing to relocate to Bengaluru 


Interview Process

 

  1. Interview with HR for Culture Fit and Expectation Matching
  2. Writing Assessment  (1-2 rounds)
  3. Final Interview

 

If you think you are the right person for this job, please share the following things to us at simran@kutuki.in 

1. CV

2. Writing sample – ideally a children’s story or rhyme.

3. Cover Letter for why you would like to join Kutuki

Apply for this position

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