Performance Marketing Manager
We are looking for a digital thought leader to devise & implement strategies for user growth, engagement & revenue generation. The role will require the candidate to interact closely with the CEO & Head of Growth in identifying trends & evolving best practices to deliver Marketing ROI.
– Own end-to-end digital strategies to drive traffic, leads & installs in-line with business goals
– Develop & maintain reporting framework to measure & analyse major metrics, revenue
– Run experiments across channels, app stores & landing pages to optimize marketing spend
– Implement marketing campaigns to drive usage & engagement of mobile app
– Implement changes to website architecture, content, linking and other factors to improve SEO
– 3-5+ years of hands on experience in mobile app marketing, ASO & SEO. Extensive experience developing one of Facebook, Google Ads campaigns is a must.
– Proven track record of scaling acquisition by finding efficiencies in channel & channel mix
– Experience handling a minimum monthly spend of Rs. 15 lakhs is a must.
– Understanding of mobile app marketing & analytics platforms like AppsFlyer, Google Analytics
– Experience in marketing automation tools like MoEngage, Clevertap etc.
- Culture Fit and Expectation Matching
- Case Study (2-3 Rounds)
- Final Interview